Top 5 Beauty Retail Apps in the US Q3 2022 Performance

During the third quarter of 2022, the top beauty retail applications in the United States exhibited diverse trends in their performance metrics. Here is an overview of the weekly downloads and active user data for the top 5 beauty retail apps, as reported by Sensor Tower.

Ulta Beauty: Makeup & Skincare saw a consistent pattern in weekly downloads, fluctuating between approximately 59K and 67K. The app’s downloads peaked at around 66.5K in the week of August 1. The weekly active users for Ulta Beauty remained relatively stable, averaging around 680K, with minor fluctuations throughout the quarter.

Sephora US: Makeup & Skincare experienced a gradual increase in weekly downloads, beginning at around 41.9K and reaching up to 51.3K by the end of September. The active user base also showed a positive trend, starting at 505.8K and growing to 539.5K by the end of the quarter.

Flip.shop had a more dynamic download trend, with notable peaks and troughs. Downloads surged to about 41.5K in the week of September 5 after a low of around 10K in early July. The weekly active users mirrored this trend, peaking at approximately 31.7K in early September.

IPSY: Personalized Beauty maintained a steady download rate throughout Q3 2022, with weekly downloads ranging from 11.3K to 14.4K. The active user count remained stable, hovering around 210K, with slight variations during the quarter.

SALLY BEAUTY also exhibited consistent weekly downloads, fluctuating between 9.5K and 11.6K. The active user base showed a slight increase, starting at about 17.5K and reaching up to 19.1K by mid-August before stabilizing around 17.5K towards the end of September.

For more detailed insights and comprehensive data on these and other beauty retail apps, visit Sensor Tower.